Others showed where the data came from, but still could work anywhere in the world, like: “Dear 3,749 people who streamed “It’s The End Of The World As We Know It” the day of the Brexit vote, Hang in there.” Some messages were specifically for the local audience, such as this one in the UK: Then they added in a strong mix of humor to make sure they were entertaining, and splashed them proudly on billboards. The messages were crafted using Spotify data to find what people were listening to, and they often matched with specific and memorable events that occurred that year. Each sign contained messages that were localized for the markets where they appeared. In November of 2016, the online music streaming service Spotify launched a global campaign of funny ads using billboards. In fact, one recent campaign of Spotify funny ads is a perfect example of how outdoor advertising can be even more successful than something posted online. They can target people based on the location where they will be viewed, and they often have a captive audience who has no choice but to notice the sign.īut, in the internet age, are they becoming less useful? Do we depend on electronic targeting and digital technology to get our point across? There's no 'constructive feedback', this is a breach of my confidence plain and simple.Īnd STOP with the misleading and patronizing replies, they just 'ad' salt to injury!!! (It's really NOT funny!)Įdit: A couple months after my post I decided enough is enough and have actually went ahead and cancelled my subscription.Billboards are a popular advertising medium because they’re a great way to get a simple message to a lot of people quickly and affordably. It does make one seriously rethink their subscription. I second most answers to this topic other than the ones about 'knowing how much I could pay for an ad-free listening experience' or a 'premium podcast tier'.NO! I already pay you for that!!!! I was putting my son to sleep and I couldn't get to my phone that, to my surprise and disgust simply started playing ads on me.

It's OUTRAGEOUS to have your podcast interrupted mid-sentence. I've been literally paying you for YEARS so I don't hear ANY ads. If having ads with premium is the new reality I’m afraid you will have lost a customer and 4 users. I choose to pay for family premium so they don’t need to listen to unnecessary ads. I love your platform, but I love my kids well being more. Please flag this upwards and revert this implementation asap. As CTO and owner of a media company I can promise you that when you cross this line with your users they will turn away or against you. Maybe this was a bad experiment or some idiotic decision made by your board members or upper management to increase revenue, but reading threads that are over a year and a half old makes me realize that you have thrown respect for the paid users out of the window in chase of some fast cash. Which Spotify clearly marketed to me as AD FREE!! I thought that maybe you would deserve the benefit of the doubt. If content creators have sponsors on their content its one thing but this is Spotify interrupting and pausing a podcast to throw an ad in my face despite me having made the voice to have an ad-free subscription. How can I be hearing ads if I have a family premium account? Finding these threads about it and Spotify’s reply it’s really a slap to the face. I seriously thought it was an issue with my mobile app. We can confirm that the JRE does have advertisements embedded. It is actually possible that one doesn't here ads for quite some time, it all depends on the current ad campaigns and hot he specific podcasts is set up. If you want to support your fellow podcaster, listening to their podcast on Spotify will help them out, even if it might be at the cost of a small interruption.īy the way, this is not part of the desktop app, it happens on mobile as well and is something that can be turned off or on by the podcast creators. This is part of our efforts to help podcast creators earn more for their work and you can read more about it here. Please do let us know if this isn't specified somewhere and we'll pass this on so it can be amended. Spotify Premium offers an ad-free music listening experience, which should be noted on all resources available. Hi we don't play ads that interrupt the music listening experience of Premium subscribers, some podcasts may have advertising or sponsorship messages within the episodes. Got an (audio) ad from Spotify despite premium.

Thank you for listening to spotify ad